Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Networking - Get these tools working for your business.
So you have your website online; now you need to get potential customers to find you. Start with the basics and put your website address on all your marketing material (business cards, flyers, brochures, car stickers etc), and make sure at the bottom of every email you send you also do the same; after all, the more people you get visiting your website, the more business you should get. We use these same principles when marketing your website online... generating maximum exposure for very little cost (especially in comparison to other forms of marketing, such as magazine adverts, radio promotions etc).
SEO is arguably the most cost-effective method for driving free and targeted traffic towards your website. And it's also one of the best. SEO involves making your website as relevant as possible to what your potential customers are searching for, so that your website appears as high as possible in the "organic" search engine results, without you having to pay for it to be positioned there.
This is a long-term strategy normally used by smaller businesses and start-ups. The downside is that it can take a little time to get your website appearing highly, which is why we like to include a little Pay Per Click advertising to get things moving along whilst we establish your site with the search engines.
The quickest way to catapult your website to the top of the search engines is to pay for it; using pay-per-click advertising methods such as Google AdWords.
This is a perfect tool for companies who have the financial resources to spend money on advertising in order to realise quick profits. The drawback however, is that as soon as you stop paying, your website disappears from the sponsored search results. Its for this reason that we suggest PPC initially to run alongside SEO, so that eventually we can remove PPC advertising and still leave you appearing highly on search engines. We will manage your PPC campaigns on a daily basis, ensuring your company gets maximum returns for its investment.
The explosion in social media in recent years has revolutionised the way we do business. More and more people are using social media (Twitter, Facebook, YouTube etc) to communicate with one another providing a new, convenient and inexpensive way for businesses to reach a growing number of potential customers. Within just a few hours, a newly established business can be promoting its products and services to hundreds, even thousands of people via these social media platforms, with none of the usual advertising costs involved.
And businesses that are failing to utilise these methods are missing out on a huge number of potential customers, and a vast amount of income.