So you already have your new website, but how do people find it? There are many different ways, from search engine optimisation, pay per click advertising, social networking, company branding and carefully selected content for your business start-up website.

Advertise your business online

WillcoxMedia specialises in reducing your overall advertising costs by effective online marketing. Its relatively easy to get to the top of the search engine rankings if you know how, and whilst we will carry out most of the work, we will always guide you on how you can do your little bit also.

In a nutshell, the more exposure your business website gets, the more likely it is that someone will use your services. Take this website for example. You found us, either through a direct link that someone has given you, or through a search engine. As a little test, type in various searches into Google, and see what results come up. Look for "web design in barnstaple" and you will see that WillcoxMedia is on the first page of results. If anyone appears above us, its usually because they use pay-per-click (PPC) advertising, which means they pay Google to appear at the top. Whilst we can assist you with PPC, its generally more cost effective to manage your website carefully, so that it appears near the top of the search engines, without the need for PPC (it can be very expensive!)

How do you do this?

Through carefully selected website content and keywords, otherwise known as "search engine optimisation" or SEO for short. For example, in our case, there would be little point trying to be number one for the search term "Broadband Installation. Firstly, you would be battling with the huge companies with huge marketing budgets. You cannot beat them this way. But where you can beat them is to target your keywords more cleverly. So try a search for "Broadband Installation in Barnstaple" or an even broader search, "Broadband Installation Devon". WillcoxMedia should always appear in the top 5 results. This is because of the carefully selected keywords. There would be little point someone in Scotland finding us if searching for "Broadband Installation", as we are based in Devon, and have no intention of travelling all the way to Scotland to install someones broadband.

How much is it?

It very much depends on how much marketing you want us to do for you. It could be a one-off fee, or it could be something you want us to do over a period of time. Contact us for an informal discussion on how we can help your business advertise online.